Mekhanesoft is offering clients a wide range of market research insights and solutions.

Key Areas:

1. The ability and willingness to act on information
2. The accuracy of the information
3. The level of indecisiveness that would exist with out the information
4. The amount of variation in the possible results
5. The level of risk aversion
6. The reaction of competitors to any decision improved by the information
7. The cost of information in terms of time and money.

Industries on focus

Advertising, Branding & Marketing
Airlines, Hotels & TravelBanking
Biotechnology
Careers/Employment
Cellular Telephone
Computers, Internet &E-Commerce
Consulting, Outsourcing, Offshoring
Construction
E-Commerce
Energy, Oil & Gas, Utilities, Renewable Energy
Entertainment & Media
Financial Services, Banking, Insurance, Investments & Mortgages
Food, Beverages & Tobacco
Investment & Securities
Oil, Gas, Petroleum
Real Estate & Construction
Sports Industry
Telecommunications, Cellular & Wireless
Transportation
Travel, Airlines, Hotels & Tourism

New product design and development is more often than not a crucial factor in the survival of a company. In an industry that is fast changing, firms must continually revise their design and range of products.

This is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers. System driven by marketing is one that puts the customer needs first, and only produces goods that are known to sell. Market research is carried out, which establishes what is needed. If the development is technology driven then it is a matter of selling what it is possible to make. The product range is developed so that production processes are as efficient as possible and the products are technically superior, hence possessing a natural advantage in the market place.

1. Pharmaceuticals
2. Business
3. R&D alliance

The initial stage involves looking at the current and future needs of both customers and suppliers - getting their feedback, asking for their views and perhaps carrying out independent market research.

Once you understand customers' needs and the state of the marketplace, you can identify:

1. potential modifications to your product or service and assess whether such changes are realistic
2. new products or services and assess whether they would be commercially viable
3. improvements to business processes that will benefit customers

Your research will reveal ideas and markets for potential new products or services. The development process tests these ideas, demonstrates whether it is possible to achieve your goals and helps you turn your ideas into reality.

The process should examine all the potential risks and hurdles you will need to overcome to get the product to market. For example, it should look at whether the product meets a market need and whether it will sell at the price needed to make profit. It involves defining the specification and design of your product or service through drawings, models or prototypes.

Good project management is key to the success of the project and you should map out deadlines for completion of its key stages. At the end of each phase you should review progress and decide whether to proceed with the project.

You'll also need to put appropriate resources in place and consider factors such as price and demand.